Peggy Hertz invented the concept of a PJ Blanket - a combination blanket and fitted bedsheet that works like a sleeping bag secured to a mattress - a few years back, and has since been making strides to ramp up her concept into a full-fledged online business powerhouse.

The main idea of this website was to create an easy-to-use shopping cart system that would allow the site administrator to easily create a new cart item for new products, complete with pricing, multiple images, and a description, along with a "View Details of This Item" option, creating a full-page display of each item. This needed to integrate with the PayPal system for security and to inspire more trust from customers when entering personal information.

This site also features photography by Tyson Vick.

Notable features of this site are:

• User-Controlled Shopping Cart
• Integration with PayPal
• Live Updating of Prices Based on Item Size

Ennui Design was charged with building the site from the ground up, including:

• Concept Planning
• Graphic Design
• Page Layout and Interface Design
• Information Architecture
• XHTML Markup
• CSS Coding
• Compatibility Testing
• Front-End Programming
• Back-End Development
• Search Engine Optimization

This site was built primarily in PHP, and also utilizes MySQL, XHTML, JavaScript/AJAX, and CSS.